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QA and localisation firm Testronic rolls out 50% Initiative to encourage more women in games

QA and localisation firm Testronic rolls out 50% Initiative to encourage more women in games

UK video games QA and localisation outfit Testronic has announced the 50% Initiative to help more women to get into the industry.

Revealed on International Women's Day (March 8th), the firm says that this new concept came from Ann Hurley (pictured), head of new business for Western Europe.

As well as encouraging women to get involved in the games industry and consider a career there, the initiative also hopes to help keep them in the market and further their careers with mentoring and self-development.

“We’ve called this the Testronic 50% Initiative because, despite females accounting for half of all gamers, in the UK – and many other regions, too – just 14 per cent of those working in the industry itself are women*. We believe that figure should be closer to 50 per cent," Hurley said.

“At Testronic we buck the trend in some areas – 40 per cent of our management team based out of London and Warsaw are female, while 42 per cent of our localisation QA team are women. But there are other areas we need to work on, and it’s the same for many other companies in the business – whether publishers, developers or service companies.”

Localisation manager Gaelle Caballero added: “Here at Testronic we are actively recruiting more female testers, highlighting that a job in QA is often a stepping stone to a career elsewhere in the games industry. We’re excited to be further pushing this commitment to closing the gender gap with the launch of the Testronic 50% Initiative and invite our publisher and developer friends to join us.”


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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