Valve has finally announced the launch of digital gift cards for Steam.

These are now available to purchase on the storefront, with £4, £10, £25, £50 and £100 increments listed in the UK. Other currencies spotted in the pop-up from Steam below include American Dollars, Euros and Hong Kong Dollars. 

For users to buy these for someone, they both need to be Steam users, and friends on the platform. Furthermore, they can only buy cards for someone they have had on their friends list for three or more days.

Valve notes that you can still buy games for users, and that these digital cards aren’t replacing those. Furthermore, cards will automatically be converted to whatever regional currency recipients live in.

Oh, and for those lovely awkward situations, users can actually decline digital gift cards sent to them, which is… yeah.

For years, consumers have been able to purchase physical gift cards for Steam, via providers such as ePay in the UK or InComm in North America. Furthermore, users have been able to buy and send games to each other.

This represents a nice middle ground between these two options as we head into the Christmas period and the Steam Sales this joyous time of year bring with it.