Sony Music launches Unties games publishing label, PlayStation seemingly not involved

Sony Music launches Unties games publishing label, PlayStation seemingly not involved

PlayStation owner Sony has launched a brand new games label to bring games to other platforms, including PC.

Unties, which will be run by Sony’s Music vertical, will be promoting games that would otherwise be buried under the mass of new releases.

The firm has announced for games, three of which are launching on PC. Tiny Metal, Merkava Avalanche and Last Standard are all hitting that platform in the future.

The announcement is interesting as it sounds like Sony Music has just discovered the indie games market, as well as the massive issues of discoverability that are plaguing the games space right now.

“With the growth of game development environments, high quality game development has become possible even in small scale environments, and the evolution of digital publishing has made it easier to distribute developed titles to users worldwide,” the announcement reads.

“On the other hand, with a mixed bag of titles overflowing the market, there are also situations where interesting titles are buried without being noticed.

“At Unties, we dig up the masterpieces buried in those situations, and support them so that more users notice and pick them up. We spread information about excellent games and sell titles for multiple platforms.”

That this new label being independent of Sony’s little-known gaming brand PLAYSTATION is a bit of a head scratcher. It’s possible that Sony doesn’t want to annoy other platform holders by having that name on their formats. 

PCGamesInsider has emailed Sony Music to find out more. 

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.