Many companies have died in the process of trying to make 'Netflix for Games' a reality, OnLive being a prime example. But there has been renewed activity in the space with platforms like Utomik, Jump and Shadow Blade.
Some of the biggest companies in the world, too, have been toying around with streaming and subscription models. Both Electronic Arts and Microsoft are active in the sector with their Origin Access and Xbox Game Pass services, respectively.
EA doubled down on the promise of its scheme, introducing Origin Access Premier. This, much like Xbox Game Pass, will bring brand new releases to the platform on the day of release for what is admittedly a pretty reasonable fee. The publishing giant also spoke - in rather vague terms - about its purchase of Israeli tech firm GameFly and how that plays into its wider strategy. Nothing has been announced yet, but stay tuned for EA bringing streaming to its Origin platform.
Meanwhile, Microsoft announced a bevvy of improvements to its own Game Pass service, with the tech giant revealing that it was using machine learning to help games load quicker. That seems to only be on specific titles and only on Xbox One for the time being, but shows a level of investment being ploughed into its service.
Additionally, games chief Phil Spencer said that the firm was researching how to stream console-quality gameplay to any device.
Poor quality internet and missteps made by pioneering companies might have killed streaming and subscription-based services dead in the early 2010s, but it's back with a vengeance now and shows no sign of going away.