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2K, Sega and THQ vet Rooke joins Thunderful

2K, Sega and THQ vet Rooke joins Thunderful

European publisher Thunderful has hired Jon Rooke as its new VP of marketing.

Rooke has worked in the games industry for 25 years, holding roles at Vivendi, THQ and Microsoft early in his career, before a second stint at THQ heading up the firm's UK and European marketing teams. In 2013 he was hired by Creative Assembly as global brand director of Alien Isolation, ahead of moving to the studio's parent company Sega Europe as marketing director. Since 2016 he has worked at 2K Games, most recently as senior director of international marketing and communications.

“I’m thrilled to be joining a growing and dynamic company like Thunderful," Rooke said.

“I’m looking forward to bringing my experience of working on both established franchises and launching new IP to Thunderful and sharing my knowledge with their talented teams.”

Thunderful's chief games officer Agostino Simonetta added: "Jon’s incredible experience and background of working for some of the biggest players in the games industry is going be an invaluable resource to Thunderful and we are excited to have him join our growing team as Vice President of Marketing. Jon will complement the fantastic team we already have here working to grow our successful games business.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.