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Alienware co-founder Azor departs Dell

Alienware co-founder Azor departs Dell

The co-founder of PC games giant Alienware Frank Azor is leaving parent company Dell.

The sub-brand's VP and GM revealed his departure via Twitter (below), saying that he is moving on to "a new opportunity" that will continue the games industry's growth.

In a post on the Alienware forums, Azor said his last day would be next Wednesday (July 3rd). What is this new opportunity then? Wccftech claims that Azor is heading to chip firm AMD as its first chief gaming officer. 

"A little over 21 years ago, I met a couple of lunatics who had an idea they called Alienware," he wrote.

"When I met them and learned about the company they were trying to build, I thought to myself, “This would be the coolest job ever.” I was right, but none of us ever dreamed the brand would come this far – which is a result of all of you, your hard work and passion.

"We’ve earned the trust of millions of customers and the hearts and minds of hundreds of millions of fans. Together, we’ve built the best gaming brand in the industry backed by a passionate community, remarkable products, exciting marketing campaigns, compelling partnerships, engaging conversations with press and customers, lifelong relationships, and thousands of awards. We’ve worked our butts off while having a lot of fun.

"I’m so proud of what we’ve built together. Our gaming and premium consumer businesses are outperforming the market and are a huge priority for Dell.

"But the builder and creator in me is ready for the next challenge. It will be very hard to leave this incredible team. Stop for a second and just think about what this team has accomplished. It’s truly remarkable."

Azor founded Alienware in 1998, selling to Dell in 2009. For two-and-a-half years following the acquisition, he worked in product planning for Alienware, rising to the role of GM in March 2012. Two years later, in April 2014, he was promoted to VP and GM of Dell's Alienware, games and XPS businesses.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.