Here are five videos from PC Connects Seattle 2019's Digital Discovery track
By Alex Calvin, PCGamesInsider Contributing Editor
The PC Connects conference made its North American debut earlier this year, setting up shop in Seattle on May 13th with a wide array of speakers from around the industry.
The morning ended with our Digital Discovery track, which looked at how to get word out about your game in an increasingly busy PC games landscape, with Gamesight, former Microsoft Studios boss Ed Fries, Vainglory creator Super Evil Megacorp, Bandai Namco and Private Division sharing their insight.
While influencer marketing is not a new concept in gaming a LOT has changed in the last year. Games like Fortnite and Magic the Gathering have completely rewritten the rules on how to successfully build an influencer ecosystem. In this talk we will discuss what has changed and how to successfully work with influencers to launch or grow games in 2019. Adam will share key insights from running the largest influencer marketing campaign in gaming in 2018.
2
Fireside chat with Ed Fries and Chris Taylor
Microsoft vet Ed Fries from 1Up Ventures and Kanoogi's Chris Taylor will be discussing gaming’s past, present, and future
3
Think Next : Frontline View of Challenges of Game Industry Transformation
The games industry has always grown through cycles of platform changes. These transitions are challenging for everyone but they are, at the same time, opportunities to disrupt the industry. Taewon Yun of Super Evil Megacorp argues that game industry is going through an unprecedented seismic transition where platforms, distribution channel, market and perspective on gaming itself are changing all at the same time.
Deriving lessons from Super Evil’s experience of pioneering mobile core game and esports as well as 20 years+ experience of driving innovation, Taewon will discuss opportunities, challenges of this transition and Super Evil Megacorp’s plan to disrupt the status quo of game industry.
4
Fireside chat with Bandai Namco's Karim Farghaly
Bandai Namco's director of business development Karim Farghaly will be discussing the Japanese publishing giant's third-party publishing strategy in the West, how this has evolved over the last few years and how it might change in the coming years.
5
Tips for Effective Feedback Loops Between Publishers and Developers
Kari Toyama, one of the senior producers over at Take-Two's indie publishing label Private Division will be discussing how developers and publishers can effectively work together.
Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.
