The CEO of Take-Two, Strauss Zelnick, has said that AI has had a limited impact on the way that its studios make games. 

Speaking at the CNBC Technology Executive Council Summit, the exec said that were you to use AI to create a game, say Grand Theft Auto, it would not be very good and would be "pretty derivative". 

“Whether people in Silicon Valley like to hear this or not, AI is big datasets, with lots of compute, attached to a large language model," Zelnick said. 

"So what are datasets by definition? They’re backward-looking.”

He added: “Anything that involves backward-looking data compute and LLMs, AI is really good for, and that and that applies to lots of things that we do at Take-Two. Anything that isn’t attached to that, it’s going to be really, really bad at…. there is no creativity that can exist, by definition, in any AI model, because it is data driven.”

There's also the small matter of the possibility of AI infringing on the copyright of other creatives. 

“We have to protect our intellectual property, but more than that, we have to be mindful of others,” Strauss said. “If you create intellectual property with AI, it’s not protectable.”

While Zelnick said he didn't want to be seen as a "naysayer", he is often one of the more pragmatic video games CEOs.