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Krafton moving to be AI-first company

Krafton moving to be AI-first company

Korean games firm Krafton has said that it is going to become an "AI-first" company. 

In a note to investors, the company said that it was spending KRW 100 billion ($69.5 million) to help put AI "at the centre" of its problem-solving. That cash will be used to build a GPU cluster that will help with planning and speed up implementing AI agents. 

On top of that spending, Krafton will be splashing out another KRW 30 billion ($20.8 million) per year on supporting employees in using AI in their work. 

“Starting today, Krafton will automate work centered on Agentic AI and fully implement an AI-centered management system where members focus on creative activities and complex problem solving,” CEO Kim Chang-han said. 

“We will leap forward as a company that promotes the growth of members and expands the organisation’s areas of challenge through AI.”

This news follows word that Electronic Arts was partnering with AI firm Stability. 


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PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.