Fortnite giant Epic Games has released its web shops service. 

In a post on its website, the company describes these as a way for developers to be able to sell in-game content. It's available through Epic's self-publishing tools. 

Companies using Epic's Web Shops will keep 100 per cent of their revenue up to $1 million net per title, per year. After that, it's the usual 88/12 split. 

"This is a new way for developers to sell in-game content directly to players using Epic’s global distribution network and scaled ecommerce platform," Epic wrote. 

"This new service is now available for mobile and PC games through Epic's self-publishing tools. Once live, Web Shops are listed on your product page via the new ‘Web Shop’ tab on PC and web. Shops will be available on mobile app product pages natively within the Epic Games Store mobile app later this year." 

The Fortnite giant continued: "Web Shops are built to give developers freedom and control over how and where they monetise, and are open to all games on all stores - there is no requirement to distribute the game through the Epic Games Store."