Workers at French publisher Ubisoft have pushed back against the company's dealings with Saudi Arabia.
As reported by Game File, representatives for the firm's Comité Social et Economique (CSE) wrote to management, questioning why it was aligning itself with the regime.
The organisation cited reporting about Ubisoft management being part of a delegation that met with Saudi leaders, including Mohammed Bin Salman back in December 2024. This news comes as CEO Yves Guillemot announced a new expansion for Assassin's Creed Mirage set in AlUla, which is now within Saudi Arabi, and has reportedly been created with investment from the country's government.
Objections about the company's proximity to the country relate to its human rights record, as well as the alleged involvement of Saudi Crown Prince Bin Salman in the torture and murder of journalist Jamal Khashoggi.
"Doesn't management believe that seeking a contract with a person accused of crimes against humanity for ordering the assassination (including dismemberment and dissolution in acid) of a journalist could contribute to the Ubi-bashing the company is currently suffering?" staff asked Ubisoft management.
"The company's leadership replied, also via Google Translate: "Ubisoft emphasises that during his trips abroad, the President of the Republic regularly travels accompanied by executives of French companies that are leaders in their fields. This is a classic diplomatic tool for expanding France's influence and reach around the world. This influence can ultimately help disseminate—among other things—our country's democratic values.
"Yves Guillemot's participation in the President of the Republic's trip, as CEO of a renowned French company in the fields of culture and technology, is Ubisoft's contribution to the development of France's 'soft power'.
"Furthermore, we do not comment on rumors."











