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Production company Lyrical opens new indie publishing arm

Production company Lyrical opens new indie publishing arm

Production firm Lyrical Media has set up a new indie publishing arm. 

The venture, imaginatively named Lyrical Games, is being headed by Blake Rochkind, the former biz dev boss at Private Division. The publisher is staffed by other veterans of Private Division, in addition to ex-Devolver, Humble and Microsoft employees. 

The company has signed three projects which are set to be revealed soon. One of these titles is a game from the developer of Homeworld 3, Blackbird Interactive.

"At Lyrical Games, we firmly believe developers are often the best stewards of their own games," Rochkind said. 

"In today’s landscape, there has never been more noise, and not every developer necessarily needs a publisher. We built Lyrical Games to be the kind of publisher they want to work with.

"In this new normal, it’s never been more important for both developers and their publishing partners to share a clear, holistic vision at the outset—not just for the game itself, but who that audience is and how they can and should be reached.

"In the high-end indie or ‘triple-i' space, we believe we can offer among the best, if not the best, deal terms available right now. We’re not just looking for developers, but for partners who want a meaningful say in all the ways their game will be shown to the world.

"Developers we work with will always have ownership of their IP, and our partnerships will always value collaboration and transparency above all else."


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.