Mediatonic vet Burnill launches publishing label Cult Games

Mediatonic vet Burnill launches publishing label Cult Games

Industry veteran Helen Burnill has set up a brand new indie games publisher Cult Games.

Speaking to, the Mediatonic alum confirmed that the label already has three titles in its roster; Brightrock's Galacticare, a new game from Unpacking maker Witch Beam as well as a third unannounced project.

Burnill has said that as a publisher, it will not be involved in the development process and won't be claiming a studio's IP.

"Some publishers do get very involved, and that can be a really, really good thing," she said.

"It's definitely not a bad thing. Extra support and intelligence [that] helps you make the game better is not a bad thing. But that's just not what we're building.

"For me, great games can be made in lots of different ways. I believe that real breakouts don't tend to come from the boardroom. They tend to come from studios where you get real maniacal passion, studios that are more indie or super indie scale."

Burnill spent six and a half years at Fall Guys maker Mediatonic working in business development. She has also served as a board member for Film London, UKIE and RuneScape maker Jagex.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.