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Ubisoft appoints advisors amid sale speculation

Ubisoft appoints advisors amid sale speculation

French publishing giant Ubisoft has appointed advisors to help it figure out what the future of the company is going to be. 

In an update to investors, the firm said that it was taking counsel to review the options available to it in the name of shareholder value. This comes in the wake of a minority shareholder demanding that Ubisoft be sold or taken private. Since then, there have been reports that the Guillemot Brothers and Tencent have been contemplating a buyout and that the Chinese giant is looking into increasing its stake in Ubisoft, too. 

“We made good progress on the strategic and execution reviews initiated a few months ago and are confident that this will position Ubisoft for a stronger future," CEO and co-founder Yves Guillemot said. 

"We have taken decisive steps to reshape the Group in order to deliver best-in-class player experiences, enhance operational efficiency and maximise value creation. We also recently appointed leading advisors and are actively exploring various strategic and capitalistic options to unlock the full value potential of our assets. We are convinced that there are several potential paths to generate value from Ubisoft’s assets and franchises."

Furthermore, Ubisoft has delayed Assassin's Creed Shadows once more. The next entry in the franchise will be launching on March 20th. 


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.