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Headup founds new indie studio Goon Squad

Headup founds new indie studio Goon Squad

Publisher Headup has created a brand new indie studio called Good Squad. 

The venture is essentially a rebrand of the company's existing internal development team that has already worked on IP such as Tinkertown and Dr Fetus' Mean Meat Machine. Headup says that Good Squad's formation is a "significant milestone" in the firm's journey. 

"By establishing Goon Squad, Headup is empowering this creative hub to flourish independently, fostering a space where new gaming experiences can take root and grow while sharpening its own positioning with a clear publishing focus," the company wrote. 

Both Headup and Goon Squad are still part of Microcuts Holding, the venture owned and operated by the former's founder Dieter Schoeller that bought the company from Thunderful for just  €500,000 ($538,937) in March of this year. For reference, the European publishing giant bought Headup for €11 million ($11.86 million) just three years prior. 


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.