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Blizzard says Microsoft hasn't changed how it works following acquisition

Blizzard says Microsoft hasn't changed how it works following acquisition

World of Warcraft maker Blizzard is seemingly much the same after Microsoft's $68.7 billion acquisition.

That's according to the MMO's executive producer and VP, Holly Longdale, who told VGC that being part of the Xbox giant has been a "helpful" experience.

Microsoft closed its record-breaking acquisition of Activision Blizzard in October 2023 after announcing it in January 2022.

"If anything, it’s just been helpful,” Longdale said.

“We got time with Helen Chang from Mojang, and we were sharing information, so it’s almost as if we have access to what worked for them. We got to speak to the Elder Scrolls Online team and share what we’re up to and what’s been working, it’s almost like we get a benefit.

“There’s no one asking us to do anything. World of Warcraft is doing very well and they’re very proud of what it’s been able to accomplish, so it’s almost like just let it be, and let it keep being awesome. They’ve been tremendously supportive and it’s like ‘let Blizzard be Blizzard’.”


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.