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Brain Jar raises $6.7m in seed funding

Date Type Companies involved Size
March 8th, 2024 investment $6.7m
Brain Jar raises $6.7m in seed funding

Developer Brain Jar Games has landed $6.7 million in seed funding.

As reported by GamesBeat, Transcend Fund and Menlo Ventures co-led this investment round, with 1UP Ventures also taking part. This cash is going to wards funding its debut title, Dead As Disco. Said title is apparently a combination of John Wick and Baby Driver; it's set to launch in 2025.

“In a world where so many studios want to promise the world and the scopes are always creeping, it was very refreshing for our investors to get something that was so scoped but had a vision for how it would succeed in the long-term," Brain Jar CEO Will Cook said.

He continued: “One of the things that Transcend appreciated about it was that we spoke about our audience and success, but we were a premium game — a brand, an IP, a vibe. We weren’t promising the world, or a platform. We were promising a method by which we could focus and build.”

Menlo Ventures partner Amy Wu added: “It takes a lot for a new game entrant to capture players’ attention, and Will Cook with Brain Jar Games paints such a sharp vision for the game that I wanted to play it from the first time I heard the pitch. Can’t wait for this to launch.”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.