PR agency Neonhive moves into publishing

PR agency Neonhive moves into publishing

PR and marketing firm Neonhive is becoming a games publisher.

Speaking to, the agency's founder and boss Korina Abbott said that the company is starting off by launching two titles. The first is Harvest Hunt from Villainous Games Studio; the second is Byteparrot's Slopecrashers.

Neonhive is open to working on most titles, but is not interested in projects that involve NFTs, web3 or crypto, as well as games that use AI for art, voice work or sound design.

"We're actively looking to sign a handful of games in our first year, and are really looking forward to seeing loads of amazing pitches during this time," Abbott said.

"Our service offering to studios really is the whole business side of getting the game to market, from store page set-up to sales and events. We want developers to be able to fully focus on making their games, knowing that we have everything else covered.

"Our primary focus is Steam, because we have tons of experience managing store pages, wizarding tags, and setting up events – like the Scottish Game Sale for the Glasgow Children's Hospital last year. However, we are also publishing games on consoles where it makes sense to do so. For example, Slopecrashers is currently planned to be a simultaneous PC and console release this year."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.