EA: "We're going to disproportionately invest in IP as a platform"

EA: "We're going to disproportionately invest in IP as a platform"

US publishing giant Electronic Arts will be "disproportionately" investing in intellectual properties that it can turn into platforms.

That's according to CEO Andrew Wilson, who – as reported by – spoke at the Goldman Sachs Communacopia + Technology Conference yesterday said that, despite being over 40 years old, his company has the ability to deliver growth normally seen in startups.

To deliver this, EA is planning on investing in IP that can be turned into a platform. By this, Wilson appears to mean franchises that boast large communities and the potential to become evergreen.

"If you fast forward ten years, there's probably going to be – I don't know, a dozen, maybe two dozen of these massive communities," Wilson said.

"They're 100 or 200 million-plus communities; there can only be so many. We are very blessed in that we have FC, we have Madden, we have Battlefield, we have The Sims, we have Apex, we're building out Skate. So we're going to disproportionately invest in IP as a platform and really creating the new world that is the flywheel of engagement. 50 years ago, it was about cruise lines and hotels. Today it's about Play, Watch, Create, Connect around these massive online communities in the context of these extraordinary IP."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.