Twitch introduces content classification labels

Twitch introduces content classification labels

Streaming platform Twitch has introduced new content classification labels for mature content on its service.

In a post on its blog, the company details these new labels, which provide greater context to the previously-used Mature Content toggle. The new labels are:

  • Mature-rated Games
  • Sexual Themes
  • Drugs, Intoxication, or Excessive Tobacco Use
  • Violent and Graphic Depictions
  • Significant Profanity or Vulgarity
  • Gambling

Twitch has said that its community guidelines are not changing around this update. Streamers will not be suspended for incorrectly labelling their streams, but will receive a warning email and have the label on their stream updated.

"It is important that streamers use these accurately, so if a streamer fails to accurately label their content after multiple warnings the relevant labels will be applied to streamers’ channels and may be locked for a period of days or weeks, depending on the number of prior warnings," Twitch wrote.

"In addition to helping streamers connect with viewers who are more likely to be a good fit for their communities, these labels also help protect younger viewers and advertisers. Content labelling has become a common practice across the media and entertainment industry, both from a safety perspective and to provide important information that helps advertisers better target the content their ads appear alongside."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.