Xbox studios boss says AR VR market too small to pursue

Xbox studios boss says AR VR market too small to pursue

The head of Xbox Game Studios Matt Booty has said that the augmented and virtual reality market is too small to pursue.

Speaking to The Hollywood Reporter, the exec said that Microsoft games need to sell around ten million copies in order to be considered a success. Xbox's Booty said that its titles would need to reach that kind of scale to think about pursuing the AR and VR market.

"I think for us; it’s just a bit of wait until there’s an audience there," Booty said.

"We’re very fortunate that we have got these big IPs that have turned into ongoing franchises with big communities. We have 10 games that have achieved over 10 million players life-to-date, which is a pretty big accomplishment, but that’s the kind of scale that we need to see success for the game and it’s just, it’s not quite there yet with AR, VR."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.