Xbox signs streaming deal with Nvidia, firm 'not close' to Sony arrangement

Xbox signs streaming deal with Nvidia, firm 'not close' to Sony arrangement

Microsoft has signed a new deal with Nvidia to bring its titles to the company's GeForce Now streaming service.

In a release yesterday, the Xbox firm said that it has agreed a ten-year partnership with the graphics specialist that will see games such as Call of Duty coming to the platform if its acquisition of Activision Blizzard is approved.

As for when that will happen, who knows. Microsoft was in a closed hearing with the European Commission yesterday attempting to convince the government body to let the deal go through. reports that sources close to the situation say that a deal between the Xbox firm and rival Sony is "not close".

At a press conference afterwards, Microsoft president Brad Smith also said that the company would not sell Call of Duty in order to appease regulators.

Afterwards, an Activision Blizzard spokesperson said: "The European Commission‘s mission is to protect European consumers, not the global market leader. Sony is attempting to undermine that goal, to protect its two-decade dominance in video games. We are confident regulators will find that our proposed merger will enhance competition and create greater opportunities for workers and better games for our players."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.