Zordix launches Maximum Entertainment amid company restructure

Zordix launches Maximum Entertainment amid company restructure

Swedish games firm Zordix has massively changed its corporate structure and set up a brand new Maximum Entertainment division.

This new company sits atop of newly-separated development and publishing arms. The former is Modus Studios, which contains Mane 6, Inviticus DimFrost and Bucharest, while the latter is made up of Just For Games, Merge, Maximum Games and Modus.

Zordix has also acquired Romanian developer Fun Labs, in addition to securing a $30 million line of credit.

“The new Maximum Entertainment structure will reduce risk to the overall organization and provide a new focus on developing our own intellectual property and franchises," Maximum Entertainment CEO Christina Seelye said.

"The new strategy improves our ability to cover the full value chain of video games across development, publishing, transmedia, sales, and operations. With a mission to deliver magic to the gamer in everyone, we are poised to become the global leader in double-A to triple-I video games.”

She continued: “The addition of the FUN Labs team to Modus Studios and Maximum Entertainment is expected to finalize in the coming weeks and is fully aligned with our strategy of increasing internal studio capability to meet our goal of 30 perc ent of the revenue generated by our own IP by 2025."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.