ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Unity setting up Chinese joint venture

Unity setting up Chinese joint venture

Engine giant Unity is setting up a new joint venture in China.

As reported by Reuters, the tech giant has signed an agreement to establish this company – unsurprisingly named Unity China – which is said to be valued at $1 billion. According to a statement from the company's WeChat account, Unity has partnered with Alibaba, China Mobile, Oppo, the Chinese version of TikTok – Douyin – PCI Technology Group and G-Bits Network Technology Xiamen.

Unity is going to remain in charge of this venture. The Chinese joint venture is going to be building a local version of its products and will distribute its products and services in the region. Unity China CEO Zhang Junbo says the firm is looking to hire 1,000 engineers in the near future as well as expand its offices in Shanghai, Beijing and Guangzhou. 

This comes in the wake of recent rumours that Unity was looking to set up a separate business in China.


Tags:
PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.