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Report: Unity setting up separate China business

Report: Unity setting up separate China business

Engine giant Unity is apparently in the process of forming a Chinese unit entirely separate to the main company.

That's according to Reuters, which reports that the engine firm has been courting investors in the region – whom have backed metaverse plays – to fund what it reckons is a $1 billion business.

Unity is attempting to spin-off its Chinese business so that its tech can be used more widely in the country. This includes modelling for smart cities and industrial design, and – of course – the metaverse. This separate unit of Unity would give it more freedom and local ownership and might result in more business from local partners.

A China-specific Unity has been in the works for at least a year, with regional CEO Zhang Junbo helming this effort. Zhang told Chinese outlet 36Kr that Unity was attempting to make its tech "safe and controllable" within China. He also mentioned that there are plans to hire more than 1,000 engineers in the future, in addition to expanding its footprint in Beijing, Guangzhou and Shanghai.  

Unity set up shop in China back in 2012.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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