CI Games makes offer to buy back publisher United Label

Date Type Companies involved Size
May 18th, 2022 acquisition CI Games $5.2m
CI Games makes offer to buy back publisher United Label

Developer CI Games has made a tender offer to acquire the remaining shares of publisher United Label.

The studio already owns 78.5 per cent of the outfit, best known for Tails of Iron and Röki, and is offering PLN18.02 ($4.07) per share. That's a 14.8 per cent premium on United Label's PLN15.70 ($3.54) share price at market close on Monday, May 16th. It also values the publisher at PLN22.98 million ($5.19 million).

This comes ahead of CI's plan to possibly launch a dual listing on the London Stock Exchange, having already floated on the Warsaw Stock Exchange back in 2007.

“Delivering new and engaging content to our international fanbase via our established partnership with United Label has been a core tenet of our updated strategy since it was launched in early 2019," CI CEO Marek Tyminski said.

"We truly believe that by bringing United Label back under full ownership of CI Games, we will be better able to support its growth and our combined players communities, as we continue to target a potential dual listing in London. This will aid in driving forward the enlarged group’s future success through sustained investment into all four pillars of our growth strategy and leveraging our diversified global structure, to deliver our strongest portfolio of games and content to date.”

News that CI Games was eying a London IPO broke in March of this year.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.