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Bandai Namco to splash $130m on IP metaverse

Bandai Namco to splash $130m on IP metaverse

Japanese games firm Bandai Namco has said that it is going to spend $130 million on its very own metaverse.

In a presentation released yesterday (Tuesday, February 8th), the company said that it will be spending $130 million on what it calls its 'IP Axis Strategy'. The plan is to essentially create a virtual world – metaverse – for each of its properties " as a new framework for connecting with fans."

"In this IP Metaverse, we are anticipating virtual spaces that will enable customers to enjoy a wide range of entertainment on an IP axis, as well as frameworks that leverage Bandai Namco's distinctive strengths to fuse physical products and venues with digital elements," Bandai Namco wrote.

"We are aiming for open frameworks that provide venues for connections with and among fans and business partners. Through the IP Metaverse, we will establish communities among Bandai Namco and fans, as well as among fans themselves."


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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