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Bandai Namco to splash $130m on IP metaverse

Bandai Namco to splash $130m on IP metaverse

Japanese games firm Bandai Namco has said that it is going to spend $130 million on its very own metaverse.

In a presentation released yesterday (Tuesday, February 8th), the company said that it will be spending $130 million on what it calls its 'IP Axis Strategy'. The plan is to essentially create a virtual world – metaverse – for each of its properties " as a new framework for connecting with fans."

"In this IP Metaverse, we are anticipating virtual spaces that will enable customers to enjoy a wide range of entertainment on an IP axis, as well as frameworks that leverage Bandai Namco's distinctive strengths to fuse physical products and venues with digital elements," Bandai Namco wrote.

"We are aiming for open frameworks that provide venues for connections with and among fans and business partners. Through the IP Metaverse, we will establish communities among Bandai Namco and fans, as well as among fans themselves."


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PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.