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Facebook retires Oculus branding

Facebook retires Oculus branding

Social media giant Facebook – sorry, Meta – is rebranding its Oculus virtual reality business.

As spotted by PC Gamer, the move was actually announced alongside Facebook's Meta rebrand in October with the company's VP of AR and VR Andrew Bosworth saying in a post on the platform that it was moving way from the Oculus name. The Oculus Quest will be rebranded Meta Quest, while the Oculus App would become – you guessed it – the Meta Quest App in the future.

Facebook Reality Labs – formerly Oculus Research – is also being renamed Reality Labs.

"We’re bringing our brands and products closer to Meta, which is the umbrella for all our products and services," Bosworth wrote.

"When people buy our products, we want them to clearly understand that all of these devices come from Meta and ladder up to our metaverse vision. That’s why we’re evolving our brand across our current lines of hardware in-market, as well as for all future products, in order to bring more consistency across the portfolio and more transparency to consumers."

He continued: We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we’re changing the brand of the hardware, Oculus will continue to be a core part of our DNA and will live on in things like software and developer tools."

All of this comes just over a year since Facebook said that the Oculus brand wasn't going anywhere following the rebrand to Facebook Reality Labs.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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