Facebook says Oculus brand isn't going anywhere

Facebook says Oculus brand isn't going anywhere

Social media giant Facebook has provided some clarity about its announcement last week regarding its AR and VR business.

In an email to, the company's PR agency said that the Oculus name is still around. Facebook Reality Labs is now the overarching brand that's being used for the firm's augmented and virtual reality work.

"The Oculus brand isn’t going anywhere," a spokesperson said.

"Facebook Reality Labs (FRL) is an umbrella team name to capture the AR/VR work going on at Facebook to encompass the expansive work being done as Facebook builds the next computing platform to help people feel more present with each other, even when we’re apart."

The Oculus name is still being used for VR headsets and software, but the Zuckerberg-run social media giant has rebranded the Oculus Connect event to Facebook Connect.

Oculus recently snapped up developer Ready at Dawn, with the firm revealing in May of this year that more than $100m had been spent on its Quest VR headset to that point. The company said in June that it was winding down support for its Go hardware.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.