Microids continues expansion with new China studio

Microids continues expansion with new China studio

French games firm Microids has set up shop in China.

The company has announced it is opening its first office in the region, though hasn't specified where this developer is going to be. Microids has said that 85 per cent of its revenue comes from outside France, so it wants to be a more international company. The firm set up a Japanese publishing office in Japan back in 2019.

"The opening of this new office in China is a new step in Microids's expansion strategy," said Microids CEO Stéphane Longeard.

"Thanks to our strong presence in the European market with our iconic licenses, we are looking forward to introducing our titles to a new audience and tie up new relationships with local companies to offer our worldwide expertise in terms of publishing and distribution."

SVP of strategic partnerships Yves Blehaut added: "Coming right after the opening of a Japanese office in 2019, this new office is part of our expansion strategy aiming at developing our activity internationally with a focus in Asia. Wenbin Zhang have our entire trust to represent Microids in China. We are delighted to take this new step together."

Microids has opened new offices in both Paris and Lyon earlier in 2021.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.