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Sega and Microsoft partnering on cloud games development

Date Type Companies involved Size
November 3rd, 2021 partnership Microsoft
Sega
Not disclosed
Sega and Microsoft partnering on cloud games development

Japanese publishing giant Sega is teaming up with Microsoft for a new cloud game.

The news was unveiled in a release to the former's investors, in which it said that it was developing a new project using Microsoft's Azure cloud platform. The title is referred to as 'Super Game', which is described as a global, online and community-focused endeavour that uses IP – presumably this means it's built on an existing franchise.

"We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop Sega's new 'Super Game' initiative as well as build a next-generation game development environment," Sega president and COO Yukio Sugino said.

"By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilises both Sega's powerful game development capabilities and Microsoft's cutting-edge technology and development environment."

Microsoft CVP Sarah Bond added: "Sega has played such an iconic role in the gaming industry and has been a tremendous partner over the years. We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and Sega alike."

This is likely a similar partnership to the one that Microsoft and Sony signed back in May 2019.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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