Thunderful opens new Investment business with Robot Teddy acquisition

Date Type Companies involved Size
October 27th, 2021 acquisition Thunderful Not disclosed
Thunderful opens new Investment business with Robot Teddy acquisition

European publishing firm Thunderful has acquired games consultancy Robot Teddy.

No figure has been placed on the deal, which sees the publisher opening up a brand new Thunderful Investment business that's going to be led by Robot Teddy.

This includes two new funds; the first is for developers working on prototypes and vertical slices, while the second is focused on virtual reality titles. Robot Teddy was founded in 2017 Oculus and Caffeine vet Callum Underwood (pictured).

“The acquisition of Robot Teddy supports our strategy to grow our Games segment and the Group as a whole,” Thunderful Group CEO Brjánn Sigurgeirsson said.

“Robot Teddy and their founder Callum Underwood have established a well-earned reputation for their work in the industry. They are exceptionally well-connected and keep their ears to the ground. Along with everything else they do, they will help us invest in superior games and studios”.

Underwood added: “I'm delighted to be joining Thunderful. Having them believe in our vision and goals, and understand the path we want to forge for self-published devs in the industry, is rare and wonderful. They're giving us the support we need to develop and implement long-term plans that just wouldn't be possible otherwise. We get to manage our own funds, we get to still work with all our clients, and we still get to be Robot Teddy. Hooray!”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.