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Ikea teaming up with Asus for games-focused furniture

Ikea teaming up with Asus for games-focused furniture

Right. So Swedish furniture behemoth Ikea is launching a new line of gaming furniture.

This range includes six products, one of which – the Uppspel gaming chair – was created in collaboration with Asus' Republic of Gamers (ROG) brand. There's also the Lånespelare headset holder, the Matchspel and Huvudspelare chairs, as well as the Gruppspel and Utespelare desks

These products are going to be available around the world from October 2021.

“We believe there’s a lot to be done to democratise the gaming experience”, Ikea's global business leader for its worksplace division, Ewa Rychert, said.

"Now we take the first step on our gaming journey, and we do it by presenting affordable, high-performing gaming products and complete solutions that we hope reflect people’s personality and taste”.

Kris Huang, the GM of Asus' games accessory business, added: “Gamers globally know and love the Republic of Gamers brand and they trust it to deliver the most exciting gaming innovations in the market. Our new partnership with the experts at Ikea will allow Republic of Gamers to find new and interesting ways to delight gamers in and around the home.”


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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