French publishing giant Ubisoft has launched a new "content channel" called gTV in the UK.

This launched yesterday (Thursday, April 15th) and is available on YouTube, Facebook, Instagram, Twitter and Twitch with the aim of showcasing games culture "with a fun and irreverent tone."

So far, programming includes a talk show from Black Girl Gamers CEO and founder Jay-Ann Lopez, with guests including Ellie Gibson, Rufus Hound, Nicola Adams and Pete Donaldson. That's on top of Versus, a show hosted by esports personality Frankie Ward, improv comedy show CafeXP, hosted by actor and comedian Babatunde Aleshe and esports documentary series, Fragments.

“It’s been a pleasure to be part of this unique project from the start in the UK,” said Lopez.

Ubisoft's EMEA Vice President of sales and marketing at Ubisoft, Geoffroy Sardin, added: “So many of us at Ubisoft are proud players, proud to be part of video game culture. Our intent with gTV is to honour this form of entertainment, sharing stories tied to our games, but also the ones that left a mark on us as players. We have chosen My Accomplice and So Press because we love their work and their unique way of telling inspiring and entertaining stories. We wanted to see that applied to the video games industry.”