Unity's "real competition" is companies still making own engines, not Epic

Unity's "real competition" is companies still making own engines, not Epic

The CFO of engine specialist Unity, Kim Jabal, has said that its "real competition" comes from developers and publishers that still run their own tech.

Speaking to GamesBeat, the company's finance boss was asked how she viewed competition in the engine space, Jabal also pointed out that Unity powers more mobile games than Epic's Unreal Engine, as well as boasting a "very large" market share in console and PC titles.

"We’re glad to have competition," Jabel said.

"But our real competition is actually businesses that still have their own home-grown tech. They’re building and maintaining their own technology. You saw our market share of the top 1,000 games. We have 71 per cent. The next chunk of market share is China. Epic has a very small percentage of mobile. In other areas, like console and PC, we have very large market share there as well.

"They have a big name because of Fortnite, and they’re a great business. We respect what they do. They do compete. They’re going after automotive and film. We see them in those areas. But I personally like our positioning in that our sole mission in life is to make creators and developers more successful."

Unity went public in September of last year, hitting an $18 billion market cap following its IPO. As of the close of trading on Friday, February 12th, the company has a $34.39 billion market cap.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.