Steam Autumn Sale attracted almost 24m concurrent users

Steam Autumn Sale attracted almost 24m concurrent users

Valve has claimed that its recent Steam Autumn Sale attracted a peak of "just shy" of 24 million concurrent users.

In a blog post, the firm says that this is seven million more simultaneous users than 2019's Autumn Sale. Furthermore, a number of new users popped by Steam to pick up something on the cheap; Valve reports that just under one million people either bought a game or purchased a microtransaction on Steam for the first time. This is a 33 per cent increase year-on-year.

The firm also says that the sales event saw more revenue spent than previous years.

"This year’s Autumn Sale was the biggest-ever in terms of revenue for developers and publishers—and while that’s important, there are a lot of other goals for these sale events," Valve wrote.

"To that extent, we wanted to talk about some of the growth the platform is seeing and the new ways we’re helping players find the right games. We also have some data to share about the Steam Awards, which we have tied in with the Autumn Sale for the last few years."

Earlier this month, Steam hit a new concurrent user record thanks to the launches of Cyberpunk 2077 and Counter-Strike: Global Offensive DLC, Operating Broken Fang. The platform had 24,805,106 users at the time.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.