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Fortnite firm Epic buys "kidtech" company SuperAwesome

Date Type Companies involved Size
September 28th, 2020 acquisition Epic Games
SuperAwesome
Not disclosed
Fortnite firm Epic buys "kidtech" company SuperAwesome

The company behind smash hit Fortnite Epic Games has bought "kidtech" firm SuperAwesome.

This outfit makes tools designed to make online experiences safer for younger audiences. This includes the Kids Web Services (KWS), which makes it easier for parents to manage consent agreements for products their children are using. Meanwhile, its AwesomeAds product allows developers to monetise their games for kids in a safe way.

No figure has been put on the deal.

“More kids interact online than ever before and now is the time to double down on their safety," Epic boss Tim Sweeney (pictured) said.

"SuperAwesome is the company developers want to work with to make better online content for kids. We share the belief that digital experiences are better when you go the extra mile to respect privacy and we’re thrilled to invest in this future alongside the talented SuperAwesome team.”

SuperAwesome co-founder and CEO Dylan Collins added: “The internet was never designed for kids so we started SuperAwesome to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere. Partnering with Epic Games gives us the opportunity to deliver that promise on a scale which simply wouldn’t have been possible on our own. We’re proud and excited to be working together to make the internet safer for kids."

This is just the latest acquisition the Fortnite giant has made. Last year, the company bought Rocket League studio Psyonix as well as social platform Houseparty, which became hugely popular at the start of the COVID-19 coronavirus pandemic.

Earlier this year, the firm also snapped up facial animation company Cubic Motion.

Just last month, Epic was valued at a whopping $17.3bn in a new funding round. To date, Fortnite has attracted more than 350m players.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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