ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

EA to rebrand Origin PC app

EA to rebrand Origin PC app

US publishing giant Electronic Arts has said that it will be rebranding its Origin PC application.

Speaking to GamesIndustry.biz, the company's SVP of strategic growth Mike Blank said that this software was going to be renamed as simply the EA app. This will also be receiving a visual overhaul and making it more streamlined.

This comes after the company rebranded its Origin Access and EA Access subscription services on PC and console respectively to simply EA Play. The all-you-can-eat offering came to Steam at the end of August, too.

"It's been a long journey for EA in this regard to where our games show up and where they don't," Blank said.

"One of the things that we value is democratising gaming, which is: how do you enable more people to play? And how do you make it easy for them to do so? And by bringing our games to Steam, we are doing just that. So whether we were there in the past or not, I look towards the future. And what I think today is that we are stronger and healthier. And I think we're responding more effectively to the needs of our players today than we ever have, and Steam is part of that journey."

Last week, Microsoft revealed that EA Play would be included in its Xbox Game Pass subscription service.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies