EA renews partnership with NFL

EA renews partnership with NFL

American publisher Electronic Arts has renewed its partnership with the National Football League (NFL) and the NFL Players Association (NFLPA). 

The multi-year agreement has ensured that EA's Madden is the only simulation American football game on the market. However, the length of the deal has not been disclosed. But earlier this week, it was reported to be until at least the 2025 season. It could be extended to the 2026 season should the developer hit revenue goals.

"Building on the most successful year ever for Madden NFL, this is a powerful time for EA Sports to come together with the NFL and the NFLPA in this new wide-reaching partnership," said EA CEO Andrew Wilson.

"Together, we have a tremendous opportunity to entertain more players through new Madden NFL experiences, games in new genres and on new platforms, esports, and new innovations that will grow fans' love of the NFL around the world."

NFL commissioner Roger Goodell added: "EA has been a trusted partner for more than thirty years and they continue to bring innovation, authenticity and creativity to everything they do, and we are certainly a great example of that as evidenced by the huge success of Madden NFL 20.

"The expansion of this partnership is not only about the continued success of the Madden NFL franchise but also the creation of new avenues for our fans to connect with the sport they love."

NFLPA executive director DeMaurice Smith and OneTeam Partners board member DeMaurice Smith concluded: "EA Sports and Madden NFL are such pivotal points of connection for NFL players, the sport and its fans. We have a shared vision to expand the fanbase of football through interactivity, and we're thrilled to continue our strong partnership with EA Sports to bring this to life in more ways than ever."

EA may be the only firm to have the rights to a simulation game based on the NFL, but Take-Two got permission from the league to use its brand for non-simulation titles two months ago.

Madden 21 is one of 14 games that will be released by Electronic Arts before the end of its financial year.

Staff Writer

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