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CCP has raised over $100,000 to help fight coronavirus

CCP has raised over $100,000 to help fight coronavirus

Eve Online maker CCP Games has raised more than $100,000 to help in the fight against the COVID-19 coronavirus with its latest Plex for Good campaign. 

In a blog post on its website, the studio said that this had been raised from players donating to the cause with the in-game Plex currency. Those who fork up are given a virtual mask to show CCP's thanks. This came as Eve Online celebrated its 17th birthday on May 6th.

The Plex for Good campaign will continue through June at least, making it the longest such scheme that CCP has run to date.

The studio has also seen a huge number of people, both old and new, checking out Eve Online during this time due to social distancing. These users are coming from all over the year, with CCP saying that it is looking into territorial expansion, localisation, marketing and support to make sure that people from more countries can enjoy Eve Online.

"We have seen an increase in the variety of countries that new players are coming from," CCP wrote.

"This is one of the benefits of scaling up our marketing efforts this year, with new and unexpected sources of players being found. Just imagine all the countries and regions we can bring into our community. Territorial expansion through localisation, marketing and support is another aspect of our strategy and it is starting to show results – as can be seen by our entry into the Korean market in November last year."


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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FuzzySteve
Just to note, you're incorrect on how the money was raised.

The masks are a reward to players for having donated. They're not something the player purchases.

(When this was starting, they weren't even sure if they could do the masks in a generic use case. So they didn't promise them as a reward).

It's a reasonably substantial difference.
Alex Calvin Editor at PCGamesInsider.biz
Apologies for that, we're amended the story to reflect that.