UK retailer GAME is keeping stores open

UK retailer GAME is keeping stores open

UK High Street retailer GAME has said that it is keeping its stores open amid the COVID-19 coronavirus pandemic.

That's according to, which reports that the chain is taking precautions to try and stop the spread of the viral outbreak. GAME is apparently giving all of its stores hand sanitiser and is telling staff to clean all surfaces on a regular basis.

The firm's Belong stores are being told to clean the games stations after each use.

GAME has cancelled some upcoming tournaments in its Belong stores, however.

No doubt there will be a fair degree of foot traffic into these stores as people flock to snap up some games before self-isolating to help stop the spread of the coronavirus.

The viral pandemic has already resulted in GDC and E3 being cancelled, as well as Eve Fanfest and Minecraft Festival. Both EGX Rezzed and Reboot Develop Blue have been postponed until later in the year. Meanwhile, the organisers of Gamescom still say that their event is going to be taking place in August. The BAFTA Game Awards have become an online-only event, too. 

GAME was bought by UK retail giant Sports Direct last year.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.