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AR firm Magic Leap reportedly makes layoffs as it reveals new headset

AR firm Magic Leap reportedly makes layoffs as it reveals new headset

Augmented reality firm Magic Leap reportedly made "dozens" of layoffs earlier this week.

That's according to The Information, which claims that staff were made redundant following weaker-than-expected sales of Magic Leap's hardware. The firm had hoped to shift 100,000 units in its first 12 months on sale but in six months had sold, um, only 6,000.

Speaking to GamesIndustry.biz, Magic Leap claims that The Information's reporting is "littered with inaccuracies and misleading statements." Oh, and The Information itself has reported that Magic Leap marketing boss Daniel Diez has described its reporting as "a bunch of bullshit."

The firm has also announced a new version of its Magic Leap One Creator Edition hardware, dubbed Magic Leap 1. This will retail for $2,295. The Verge reports that a fully-fledged follow-up - imaginatively called Magic Leap 2 - is set to be rolled out in 2021.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.