The recently-released World of Warcraft Classic edition has been growing overall subscriptions for the long-running MMO.
That's according to Activision Blizzard COO Collister Johnson, who told investors - as transcribed by Seeking Alpha - that player engagement for the vanilla version of its popular online title has been continuing into Q4.
World of Warcraft Classic is a version of the smash hit MMO that takes the game back to its early days. It released in August.
"Launching World of Warcraft Classic into the existing subscription was very intentional. We made a conscious choice to have one ecosystem and one engaged base of players," he said.
"The goal of that system was a frictionless movement between classic and modern. So now we have a large group of players and we have the challenge of keeping them engaged. And I think we have a number of different ways to do that.
"In Classic, you've already seen the first example with the Dire Maul update, which was released in mid-October. And we've seen player engagement into Q4, with subscriptions in some regions continuing to grow. We also have the added benefit for Classic with a known content road map for players.
"Personally I'm super happy with World of Warcraft and where it is, announcing Classic two years ago was one of the highlights of our professional career and to see the excitement of the players and the joy that has kind of come from that is awesome for me personally."
Research firm SuperData says that World of Warcraft subscription revenue grew by a whopping 223 per cent month-on-month in August thanks to this launch.