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Unit 2 lands $5m investment deal

Date Type Companies involved Size
October 17th, 2019 investment $5m
Unit 2 lands $5m investment deal

The UK studio behind creation platform Crayta Unit 2 Games has secured $5m in investment from VC Makers Fund.

That's according to GamesIndustry.biz, which reports that the Crayta platform is set to launch 2020. In the past, Makers has invested in games firms including Berlin's Klang and Redhill in the past.

"We knew we would need further investment by the end of 2019 so we first started looking in mid-2018, identifying preferred partners and attending a number of events throughout the year," CEO and founder Richard Smithies said.

"We had a strong vision for Crayta from the very beginning so continued to put a lot of time and effort into building our deck alongside the product itself, and had honed our pitch and demos during the year, too."

He continued: "We had a fantastic first meeting with their representative, and they were instantly impressed with what they saw and the work we'd already done. Any investment deal builds over time, and while the Investment Summit was the perfect springboard for our relationship, it was bookended by another meeting at GDC this year, when we were able to show them just how much we'd achieved in the intervening six months.

"This was the point that the deal became a serious reality. The Makers Fund team shares our passion for democratising game development, so we're really excited to be working with them."


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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