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US retailer GameStop wants to expand its PC business

US retailer GameStop wants to expand its PC business

US-based specialist GameStop has told investors that it wants to be offering more PC titles in a bid to help turn around its dwindling profits.

As transcribed by Seeking Alpha, CEO George Sherman (pictured) said that PC is one area where there is an opportunity, alongside its merchandise and collectables business and private label category. The boss admits that GameStop has been "missing" the PC games market.

Digital is a large part of GameStop's plan moving forward, with Sherman saying that it wants to make buying digital titles easier and "more streamlined." It's not said how a middle-man like GameStop can make buying releases digitally easier, admittedly.

"We want to make it easier," Sherman said.

"We want to make it more so. I think it's fair to say that, historically, we probably had a preference for physical games versus digital games and we've been clear to say both internally and externally that we’re going to be agnostic and it has to be the customer's choice, as to which may we sell.

"So we will focus on making the digital sales process easier, more streamlined, more embedded, and we'll push to make sure that we have that approach. If you think of a trial before you buy type scenario as one of the test that we talked about in Tulsa, it's that customers' choice, as to which minute they want to buy again, physical or digital."

As part of its strategy, GameStop has also announced the closure of 180-to-200 stores around the world which it deems to be underperforming by the end of this financial year.

For the quarter ending August 3rd, 2019, GameStop reported a 14.3 per cent decrease in global sales, bringing in $1.3bn for the three-month period. 


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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