YoYo Games has cut the cost of its mobile licence by half in an effort to attract more developers to the tech as part of a number of new changes to the company's business strategy.

The mobile licence for the game engine will now cost users a one-off $199 fee for permanent access. This enables developers to publish on Android, Kindle Fire and iOS, with tvOS support coming soon.

The company said it wants its tech to be easily accessible to new game designers and that many new developers are likely inspired to make games that can be played on smartphones and tablets.

“Mobile is a distant second place to desktop, which is why we need to make this move,” YoYo Games general manager Stuart Poole told PocketGamer.biz, when asked how the number of mobile developers compares to its desktop userbase.

“Recent sales activity has shown that whenever we discount mobile, there is a disproportionate up-take, so we want to make it permanent.”

The full story is on PocketGamer.biz