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Games industry roundup: Clash of Clans' gold pass, Animoca Brands' $12m warchest, and the cost of influencer marketing

Games industry roundup: Clash of Clans' gold pass, Animoca Brands' $12m warchest, and the cost of influencer marketing

While PCGamesInsider.biz focuses on the world of PC gaming, it's always a good idea to keep an eye on the trends, controversies and opportunities of other sectors.

To that end, each week we round up the hottest stories as selected by our expert editorial team across our network of sites that includes PocketGamer.biz, PocketGamer.biz and BlockchainGamer.biz.

Oh, and you can check out our own roundup right here

The hottest stories 

Over on PocketGamer.biz, Clash of Clans' new gold pass brought in $27m in revenue in just one week, Zynga soft launches a new Game of Thrones casino app on iOS and the site looks at how Kolibri went from minimum viable product to 70 million installs for its Idle Tycoon games. 

In the blockchain space, IOST is outpacing Ethereum in terms of transactions, Animoca brands has a $12 million warchest, and Steem Monsters is coming to TRON as Splinterlands. 

InfluencerUpdate.biz meanwhile reports on the costs of running influencer marketing campaigns on streaming channels, YouTube is looking into interactive choose your own adventure content, and there's a look at why cosmetics retailer Lush is going social media free.


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Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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