Konami has rebranded its New York office from 4K Media to Konami Cross Media NY.

The Japanese publisher unveiled the news alongside confirming the company’s “renewed focus” of concentrating on intellectual property, such as Yu-Gi-Oh! Bomberman, Contra and Frogger.

Konami Cross Media NY specialises in multiplatform brand management and production. Former SVP of IP strategy Yuta Kose has been named president for the renamed studio.

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