ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

FIFA partners with Konami for esports

FIFA partners with Konami for esports

Football organisation FIFA is teaming up with Japanese firm Konami as its esports partner. 

This deal will mean the FIFAe World Cup will still take place. Previously, FIFA – predictably – teamed up with Electronic Arts for this but seeing as that relationship has soured and ultimately fallen apart, perhaps it's unsurprising that the football firm is looking elsewhere. 

Konami will be running two FIFAe World Cup events within its eFootball series later this year. 

"At Konami, we have continued to take on challenges in the development of football simulation and esports," Konami senior exec officer Koji Kobayashi said. 

"We are very pleased to be able to contribute to the promotion of eFootball in a new dimension through this collaboration with FIFAe.

"We would like to express our sincere gratitude to FIFA for providing us with this opportunity. We can't wait for the FIFAe World Cup to begin. We look forward to sharing the enthusiasm, excitement, and joy of our players around the world through the FIFAe World Cup."

Romy Gai, FIFA's chief business officer, added: "We are incredibly excited to join forces with Konami. This collaboration aligns perfectly with our mission to promote football globally and to provide a platform for players to showcase their skills. We truly believe in an inclusive ecosystem which allows different communities to be part of the FIFAe competitions."


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.