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Steam axes video content as it refocuses on gaming

Steam axes video content as it refocuses on gaming

Valve is reigning in its video content as it looks to return focus to gaming.

Over the last few years, Steam experimented with adding movies, documentaries and various series to its store in what felt like an attempt to go multimedia.

But it doesn’t look like Steam ever managed to become a go-to stop for video content. As such, special game documentaries or bonus content videos will still remain on the site, but within the store page for their associated games.

Non-gaming related videos like movies or documentaries have been removed from sale - though previous purchasers will still be able to access them within their own library.

“For the past few years, we have worked on expanding Steam beyond games and software by building a video platform that supports paid and free video content,” said Steam in its announcement post.

“In reviewing what Steam users actually watch, it became clear we should focus our effort on offering content that is either directly related to gaming or, is accessory content for games or software sold on Steam.

As part of this refocus, we have retired the Video section of the Steam Store menu with an expectation that video content is discovered via the associated game or software store page, or through search, user tags, recommendations, etc.”


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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